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Posted April 2006

Competition Heats Up at Auction
Napa Valley


Online Bidders from Around the World?

NAPA—Doors to Napa Valley's most exclusive event are swinging open to the world. For the first time, bidders for many of the luxury items, events and bottles of rare and collectible wine will be able to log-in and bid on items online.

More than 60 special E-Auction items will go live on May 19, where anyone can begin the bidding via the Internet. E-Auction lots include a 5-liter bottle of Heidi Barrett's Amuse Bouche, a Hawaiian luau in Napa, a decade's worth of Stag's Leap Syrah and much more.

Bidding will continue through June 2, the date of the auction, when real-time bidders at the auction will get involved at special digital kiosks located throughout the auction—no doubt making for some interesting competition. The bidding will close that evening, with the highest bids winning out.

Tradition lives on, however. Live bidding and barrel lots are not included in the E-Auction. The live auction takes place Saturday, June 3, and is usually one of the most-talked about events of the year. Prime lots can go for thousands, and even hundreds of thousands of dollars. Competition for many of these rare events and bottles often gets intense as wealthy buyers from Napa and around the globe compete to win.

The auction raises millions of dollars for local charities, and since its inception in 1981, has contributed more than $61 million to children's health, housing and other charities in the Napa Valley.

To see E-Auction lots, as well as the live auction events and items, go to http://www.napavintners.com/auctions/wineauction.asp .

If you go:
Tickets for Auction Napa Valley are in high demand, and often sell out. If you're interested in attending, the full package (June 1-4) runs a sweat-inducing $7,500. For more details on the event go to www.napavintners.com/auctions/wineauction.asp

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